Moss is a modern, design savvy store, opening in Coromandel, a beautiful holiday destination located in New Zealand. With access to gorgeous beaches and beautiful forestry. The store will be full of beautiful things, homeware, clothing, furniture. 

Because this is largely a trend driven store the brand also needs to be quite trendy and modern but also have longevity. By keeping things clean and clear and simple, this will give their brand more impact and presence whilst also being modern. 

Using bold typography and modern colours with added details will bring their brand into that distinctive space, making it memorable and stylish.