Viola Hall

BRAND IDENTITY DESIGN

Viola Hall design studio, creates bold, vibrant, energising, maximalist interior transformations. Viola works with a variety of high end clients on projects including London townhouses, New York apartments and a string of properties in the Caribbean. After years of experience working for established businesses, Viola is setting up her own high end and colourful interior design studio.

bold + energising + high end

Mood board sourced images can be found here.

perfectly captured

“This project for Viola Hall is a brilliant example of the power of Chrystal’s vision. The research, strategy and vision for this brand felt as thorough she had perfectly captured the essence of the brief and for this project, I had no changes from the first round – a rare thing indeed!”

FIONA HUMBERSTONE – THE BRAND STYLIST

COLOUR PSYCHOLOGY

The Viola Hall brand needed longevity but also the ability to sit alongside bold, colourful and exciting photos of interiors. The varied colour palette brings in an earthy depth and richness along with some striking and bright warm colours, attracting colour enthusiasts.

Red and pink, the infamous clash of colours that you were probably brought up thinking didn’t work but if you’re a true colour enthusiast you know they do.

What better way to be colourful and bold than to stand upon the foundation of such robust colours that appeal to colour lovers.

phenomenal

“You have done a phenomenal, phenomenal job. I love how you have embraced the colour clash on this project and gone all out with the pattern and texture. Super strong and very funky.”

FIONA HUMBERSTONE – THE BRAND STYLIST

CREATIVE STRATEGY

BOLD

To give this brand impact and to bring in the boldness, I have done this through strong typography to add drama.

Plenty of clear space to showcase the bold elements and keep the overall brand effortless but stylish.

Strong dark colour, mixed with some brighter colours and patterns to bring in the eclectic style of Viola’s work. A richness and depth has been considered.

ENERGISING

Colours need to contain a warmth to illustrate high energy and give this brand an uplifting and exciting vibe much like Viola’s own designs.

Through the use of positive, uplifting wording and brand voice we can further weave energy and excitement into the overall brand identity.

The use of inspirational design (patterns, colours) will further enhance an excited energising vibe.

HIGH END

To further elevate this brand design and create the high end look that will appeal to the target audience we can bring in some extra treatments such as:

A foil (dark gold or copper), spot UV over-gloss treatment or embossing.
Textured thick stock.
Colour selection, typography and spacing will also contribute to high end aspects.

Ready for CLARITY, STRATEGIC DIRECTION and BEAUTIFUL DESIGN
for your business?