hey there

That’s me, Chrystal, and that may or may not be my third coffee for the day...

As a graphic designer and brand stylist, I’ve spent a lifetime crafting and refining my skills – right from when I was a kid obsessed with drawing, through to earning a degree in Graphic Design, a diploma in Marketing and honing my corporate design skills at several design jobs before later starting Indigo Ink in 2013. 

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You could say that creativity has always been my superpower, and helping small businesses up-level their business image is what I’ve been called to do.

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I see inspiration everywhere in the world around me. I’m the gal who stops to take in the textures of a flower. Geometric shapes and patterns are my go-to and I think rose gold is always the right decision. 

I’m also inspired by you. Business owners who are committed to leaving a legacy of memories not dreams. People who are passionate about what they do, and determined to make a difference. I have a genuine desire to help businesses be their best and I love what I do. I get excited to wake up each morning and do it all again. Cheesy? Yes. But true? Also yes! 

It’s a privilege to help you share your
unique offering to the world.

my values

Authentic | Passionate | Professional

Authentic

Honesty and integrity are my key values over and above everything else. My experience and knowledge is written in the quality of my work and I’m confident in the value I deliver to you.

Passionate

I’m a problem-solver by nature and I’m always looking for ways to improve my own business, and how I can serve yours. There’s no room for complacency when it comes to creativity and staying a step ahead of the crowd.

Professional

I speak your language and remove the overwhelm that can come with marketing your business. You can feel confident that working with me will be straightforward, friendly, but importantly, fun!

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We’re even better together

With over 14 years experience behind me, I’ve got plenty of knowledge across marketing, design and strategy, I also know when it’s best to call in the specialists. I partner with consciously chosen creatives, such as copywriters, photographers and designers, who support me in delivering the best finished result for you. All projects are overseen by me to ensure all the important details and consistencies are covered.

If you’ve noticed the beautiful images throughout my website, they’re courtesy of the skilled eye of Anneke Reeves Photography, and these words are crafted by Monica of Mark My Words.

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a few of my favourites

The pages of Your Home & Garden magazine are my favourite place to turn to for inspo for decorating our new home.

The green open space of our 4-acre home is the perfect place to turn to for both inspiration and relaxation.

To me a crisp glass of Sav at the end of the week is perfection – cheers!

It’s probably no surprise to you that colour, patterns and gorgeous design are all things that make my heart sing.

I’ve conveniently ‘borrowed’ my parents coffee machine and now I can’t live without it!

Wise words to live by...

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure...

We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you… And as we let our own light shine, we unconsciously give other people permission to do the same…”

Marianne Williamson

so, how about it ?