hey there

That’s me, Chrystal, and that may or may not be me thinking about my third coffee for the day.

I’m a graphic designer and brand strategist who has spent a lifetime crafting and refining my skills. As a kid, I was obsessed with drawing, so it was no surprise that I went on to earn a degree in Graphic Design and a diploma in Marketing. That led onto a successful career in design, before I started Indigo Ink in 2013.

crystal indigo ink

You could say that creativity has always been my superpower, and helping small businesses up-level their business image is what I’ve been called to do. 

I see inspiration everywhere in the world around me. I’m the lady who stops to take in the textures of a flower, or notices the crisp blue egg shell, fallen amongst the green grass. Attention to detail is in my DNA. Floral patterns are my go-to and I think less is more, is always the right decision.

I’m also inspired by you. Business owners who are committed to leaving a legacy of memories not dreams. People who are passionate about what they do, and determined to make a difference.

I have a genuine desire to help businesses be their best and I love what I do. I get excited to wake up each morning and do it all again. Cheesy? Yes. But true? Also yes! It’s a privilege to help you share your unique offering to the world.

strategic brand + website design est 2013

+ my values + my values + my values + my values +

+ my values +

a good brand should
be felt
as well as seen

Honesty and integrity are my key values over and above everything else. My experience and knowledge is written in the quality of my work and I’m confident in the value I deliver to you.

For me my work has to have intention and purpose behind it. There is no just making something pretty around here. You will get my full brain attention on your project from creative astute to business acumen.

I’m a problem-solver by nature and I’m always looking for ways to improve my own business, and how I can serve yours. There’s no room for complacency when it comes to creativity and staying a step ahead of the crowd.

I speak your language and remove the overwhelm that can come with marketing your business. You can feel confident that working with me will be straightforward, friendly, but importantly, fun!

+ my values + my values + my values + my values +

+ my values +

0310 jade & june – launch graphics final web3

We’re even better together

With over 15 years experience behind me, I’ve got plenty of knowledge across marketing, design and strategy, I also know when it’s best to call in the specialists. I partner with consciously chosen creatives, such as copywriters and photographers, who support me in delivering the best finished result for you. All projects are overseen by me to ensure all the important details and consistencies are covered.


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The pages of Your Home & Garden magazine are my favourite place to turn to for inspo for decorating the home we built.


I know it’s not everyone’s favourite drop, but to me a crisp glass of Sav at the end of the week or a cheeky G&T is perfection!

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The green open space of our 4-acre home is the perfect place to turn to for both inspiration and relaxation.

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It’s probably no surprise to you that colour, patterns and gorgeous design are all things that make my heart sing.

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I’ve quickly become reliant on my parents’ coffee machine, which I’ve conveniently ‘borrowed’.

Wise words to live by...

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure... We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you… And as we let our own light shine, we unconsciously give other people permission to do the same…”
Marianne Williamson

for your business?