Why rebrand?
all the goodness of strategic positioning
Investing in branding is like investing in a new outfit for a job interview. If you get the job, it was worth the investment right? Plus you can re-wear the outfit for the job, so it’s not a one purpose purchase. With rebranding you get to reuse it over and over, countless opportunities to sell your product/services.
reasons it may be time to consider rebranding
- You've outgrown your current branding
- Your branding is dated
- You want to narrow in on a specific audience
- You look too much like everyone else in your industry
- You have noticed a drop in leads
- does it say what you want is say?
- something feels off
- you need an injection of creativity and inspiration
- you need to attract customers that are a better fit
Maybe you started out with a hiss and a roar, new to business land, ready to take on the world, and as time has progressed that word doc typed logo just doesn’t match the quality of your now fine-tuned offerings.
Pivot. Yep I said it. You either have a new strategy, new direction, new audience to attract, or maybe it is as simple as something feels off. As your business strategy evolves, it may be necessary to reflect it in your brand. Whether you are expanding into new markets or repositioning your products, a rebrand can help you communicate your new direction to customers.
As your company grows and evolves, it may outgrow its original branding, making it look outdated and out of touch with your target audience. This is a perfect opportunity to rebrand your image and look fresher and more modern.
Stay competitive – rebranding can often help your company differentiate itself from your competitors. A strong brand sets you apart from the others and creates a lasting impression in the minds of your customers.
Rebranding is a multifaceted process that can help your company stay relevant, competitive, and engaging for your dream audience. It should be approached with thoughtful consideration but when done well, rebranding can attract new customers, strengthen loyalty among existing ones, and lay the groundwork for long-term success.
Need a business partner to walk you through this project, get in touch with Indigo Ink. I love taking the expert lead on strategy and design for branding. Let’s have a chat about your business direction and goals and see if a rebrand is needed.
Ready for CLARITY, STRATEGIC DIRECTION and BEAUTIFUL DESIGN
for your business?
